The concept of casino affiliation

Casino affiliation allows you to send visitors to online casino websites in exchange for remuneration that varies from group to group. Casino affiliation is used in all business sectors and online gaming relies heavily on affiliates to provide them with quality 'traffic'. In this way websites dealing with online casinos, online poker, sporting bets and horse-racing can include many sites in their directory and in return, they receive variable income depending on the relevance of their website and the number of visitors.

The casino guide, an aid to casino affiliation

There are many websites often referred to "online casino guides" or "casino directories". They provide gamblers with a list of casinos that have generally been tried and tested by experts in the field. The casinos are usually listed according to the marks they have been awarded and the gamblers can use these marks to choose a casino to play in. In this way these directories promote sites where often one group owns several casinos. For example, one of the leader groups, Euro Partners manages the following casinos and affiliations: Casino Tropez, Europa, Titan Casino, Casino del Rio, Vegas Red, Casino Craps, Bellini and Cameo Casino. These eight casinos belong to one single group and it's quite common for a guide to propose several casinos from the same group in order to maximize its revenue.

The main affiliation groups

The same can be said of other groups such as PartyGaming, or indeed the group of affiliate casinos Affiliates United (ex group Cpays) whose brands 21nova (ex 32Vegas), William Hill casino, Eurogrand, Prestige Casino, Joyland Casino, Côte d'Azur Palace are part of the same group. Some affiliation programmes are better than others, based on their high conversion rates and player loyalty, thanks to good customer services. The efficiency of casino affiliation programmes is measured by their conversion rates (below 30% we consider that the customer service is below par (Ed.)) and customer services need to provide top quality service to players at online casinos, responding to their questions very promptly. Casino affiliation programmes can respond to their clients' questions via email, telephone or direct chat like in any other industry.